Tuesday 12 December 2006

Semacodes

Semacode is a software company based in Waterloo, Ontario, Canada. It is also this company's trade name for machine-readable ISO/IEC 16022 Data Matrix symbols which encode internet Uniform Resource Locators (URLs). It is primarily aimed at being used with cellular phones which have built-in cameras. The Data Matrix specification is given by the ISO/IEC 16022 standard.

Semacoding could be extremely useful within my campaign, allowing users to interact with the objects they encounter at Heritage Areas and given them a broder knowledge of what’s around them on their visit.

Using Semacode SDK software, a URL can be converted into a type of barcode resembling a crossword puzzle, which is called a "tag". Tags can be quickly captured with a mobile phone's camera and decoded to obtain a Web site address. This address can then be accessed via the phone's web browser.

Semacodes could be used to link to websites relevant to specific objects or to utilise search engine technology to provide users with a list of resources to choose from as opposed to directing them to one resource alone.

The Semacode website states that Semacode tags are an "open system" and that tag creation is "completely unrestricted," with the SDK software tools being free of charge for non-commercial use.

It is worth considering that of this where a real venture then it would in some way rely on commercial revenue, therefore it would be necessary to pay a license fee for ht usage of the technology. Also how many consumers will be familiar with the usage of such technology?

Usage Examples:

Potential uses for Semacode tags are still being explored, and will complement development of the concept of using mobile phones as devices for information gathering and exchange. placing Semacode tags on posters, such as those for concerts and public performances. Those interested could use their mobile phone to take a photo of the tag, which could link them directly to the web page where they could order tickets.

Using Semacode tags and mobile phones to enable multilingual museum exhibits - a tag photographed at the exhibition entrance could set a language cookie in the phone's web browser, and subsequent Semacode tags displayed at each exhibit could then link the phone's browser directly to a web page about the item, displayed in the user's language of choice.

Placing Semacode tags on nametags given to conference attendees. These tags could provide the corporate web address of each attendee's company.

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