The ways in which we digest content are changing as we speak, mediums such as TV and Radio have been traditionally very structured. The publisher dictates to the consumer what they will consume and most crucially how and when they will consume it. The Web had traditionally been founded on similar values, the webmaster would publish content and it was for users to view. But traditional trends in the Internet are changing, no longer is the user interested in digesting a dictated experience and static content. The user can now contribute to this content and ultimately define their own user experience. Web sites like my space are interesting examples of this shift, users interact with one another and explore various content that has not been provided by one author but provided by a community of people contributing their own content.
Here are a few ways in which the web is shifting from its original roots dubbed web 1.0, to what the web was always hyped up to be web 2.0, an online archive of user defined experiences.
Interpret = Engage
Channels = Platforms Rather than having TV channel with linear broadcasting we have platforms for media to exist on.
Push = Pull Rather than media been dictated and pushed to us we look for it and pull it in.
User = Participant No longer are we just a user, we contribute to the experience using our own content.
Solipsism = Social Networks Groups of people exist online, networking, recommending and defining their own experiences.
Authority = Recommendation No longer are we told what is best to buy, other people talk about and review products to aid our decisions.
Taxonomy = Folksonomy Out with over organisation and tagging, and in with linking and sharing of sites and content
Brand Control = Brand Co-Creation No longer do brands exist alone, they work together to have a more prominent market presence, for example Nike and Ipod.
GUI = Persuasion Paths
Dialogue = Relationship
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