Event(s) Emphasis/Ideaology

The emphasis of both events is to create publicity for these events by providing the consumer with a useful and interesting service, rather than bombarding them with advertising that they are far more likely to be sceptical of. People want something interesting and beneficial to them, advertising is not enough to create a successful event, it helps but it is not as valuable as creating a user experience that will keep the consumer interested. I am also interested in creating concepts that could be taken beyond the event and then be continued in use, rather than serving a purpose and diminishing in relevance once the event is over.