Showing posts with label Ideas. Show all posts
Showing posts with label Ideas. Show all posts
Tuesday, 12 December 2006
Final Piece Development
Here are some screenshots from my final piece as during development. It features an area for explanation to the right to talk about the technology involved and the ideas behind the Heritage Events marketing. The presentation makes use of a scenario to better inform viewers as to how the technology and ideas are intended to be implemented.
Wednesday, 22 November 2006
Initial Plan > "Heritage Week Event"
Here is a quick draft of what i am proposing. It relys on the communication of InCar GPS systems with Mobile Devices supporting GPS via Bluetooth connectivity. Failing the presense of GPS support on the mobile device, a map or visual animation of the directions could be downloaded to the phone. This way users can be taken directly to a location, rather than just the neighbouring car park, which could be miles from the heritage spot.. I am aware that the mobile device could be used as a stand alone GPS but I would like to demonstrate how two different devices could be used in conjunction. The larger screen format of the InCar GPS also makes it more viable for users to be visually tempted by the campaign. The use of audio commentary via the mobile device at the heritage spot further demonstrates its contrasting possibilities and functions from the InCar systems.
>Click to Enlarge<
>Click to Enlarge< Friday, 17 November 2006
Event(s) Emphasis/Ideaology
The emphasis of both events is to create publicity for these events by providing the consumer with a useful and interesting service, rather than bombarding them with advertising that they are far more likely to be sceptical of. People want something interesting and beneficial to them, advertising is not enough to create a successful event, it helps but it is not as valuable as creating a user experience that will keep the consumer interested. I am also interested in creating concepts that could be taken beyond the event and then be continued in use, rather than serving a purpose and diminishing in relevance once the event is over.
Ideas > Heritage Week
This event would be based around Guernsey Heritage event, this event model could easily be applied to any area in the country. Its aims would be to use mobile technologies to promote spots of heritage in Guernsey, for example the spot of German Underground museums or bunkers.
Concept: Channel Islands like Guernsey and Jersey are littered with historical spots of interest from varying periods of history, finding them however is not always easy, and interesting places are often missed or overlooked. The idea behind the event would be to promote these places and their locations to people via sat nav and mobile devices. By providing people with a service such as this as opposed to targeting them with advertising i feel people are far more likely to get involved and enjoy it. Step one would involve targeting users in their cars with devices such as Tom Tom SatNav. As users drive around the island and become near an area of historical interest the SatNav device would inform the users of this and ask them if they are interested in visiting the area, if the user accepts the invitation the SatNav device will direct them to the area of historical heritage, as the driver is on the way to this area the SatNav device would detail relevant facts about the areas history and importance to the area via audio so the users visit is put into context, better that they know what they are looking at when they get there. Not all historical spots of interest in densely populated areas such as the channel islands are directly accessible by car, so step two would involve navigating the users to the nearest convenient parking area, then the idea would be for the SatNav device to communicate with the users portable devices such as PDA's and mobiles via bluetooth or infrared, giving users the final directions to the area on foot via their mobile devices screens. These devices could then be used to provide further audio commentary to users when they arrive at the area via speakerphone. As well as this scheme there are many other ways in which mobile distributive devices could be used to promote the event.
Primary Technologies Utilised: In car communications (SatNav), PDA's, Bluetooth, Infra red, Mobiles.
Benefits for Company's/Event: Both the company's involved in implementing the technologies required and the event are set to benefit in some way. The event benefits by providing the consumer with an interesting service and will gain publicity when the information is disseminated to the consumers in their cars via SatNav Devices or mobile technologies. This could remove the hassle of finding these areas and provide the users with interesting information about the area, thus enhancing their overall experience. The company's producing the technologies involved would benefit from demonstrating to the public the possibilities of what such devices could be used for and are capable of, as opposed to just path finding/route planning and communications.
Technology Utilised by Target Audience: Assuming this campaign is targeting users of SatNav route planning devices, the likely hood that a mobile phone is not available to them to complete stage two of the concept is low. I feel that if users are utilising such new technologies in their car day to day then it would be contradictory to their buying trends if they did not possess a mobile phone.
Considerations/Notes This concept is based on the ideology that in the near future GPS technologies will become more widely integrated into mobile devices and cars. At current such devices exist but are not widespread enough to target a large consumer base. I predict however that with the rise in use of multi-purpose devices and navigation systems making use of GPS (required to run the event) that this concept would be viable in the near future.
Concept: Channel Islands like Guernsey and Jersey are littered with historical spots of interest from varying periods of history, finding them however is not always easy, and interesting places are often missed or overlooked. The idea behind the event would be to promote these places and their locations to people via sat nav and mobile devices. By providing people with a service such as this as opposed to targeting them with advertising i feel people are far more likely to get involved and enjoy it. Step one would involve targeting users in their cars with devices such as Tom Tom SatNav. As users drive around the island and become near an area of historical interest the SatNav device would inform the users of this and ask them if they are interested in visiting the area, if the user accepts the invitation the SatNav device will direct them to the area of historical heritage, as the driver is on the way to this area the SatNav device would detail relevant facts about the areas history and importance to the area via audio so the users visit is put into context, better that they know what they are looking at when they get there. Not all historical spots of interest in densely populated areas such as the channel islands are directly accessible by car, so step two would involve navigating the users to the nearest convenient parking area, then the idea would be for the SatNav device to communicate with the users portable devices such as PDA's and mobiles via bluetooth or infrared, giving users the final directions to the area on foot via their mobile devices screens. These devices could then be used to provide further audio commentary to users when they arrive at the area via speakerphone. As well as this scheme there are many other ways in which mobile distributive devices could be used to promote the event.
Primary Technologies Utilised: In car communications (SatNav), PDA's, Bluetooth, Infra red, Mobiles.
Benefits for Company's/Event: Both the company's involved in implementing the technologies required and the event are set to benefit in some way. The event benefits by providing the consumer with an interesting service and will gain publicity when the information is disseminated to the consumers in their cars via SatNav Devices or mobile technologies. This could remove the hassle of finding these areas and provide the users with interesting information about the area, thus enhancing their overall experience. The company's producing the technologies involved would benefit from demonstrating to the public the possibilities of what such devices could be used for and are capable of, as opposed to just path finding/route planning and communications.
Technology Utilised by Target Audience: Assuming this campaign is targeting users of SatNav route planning devices, the likely hood that a mobile phone is not available to them to complete stage two of the concept is low. I feel that if users are utilising such new technologies in their car day to day then it would be contradictory to their buying trends if they did not possess a mobile phone.
Considerations/Notes This concept is based on the ideology that in the near future GPS technologies will become more widely integrated into mobile devices and cars. At current such devices exist but are not widespread enough to target a large consumer base. I predict however that with the rise in use of multi-purpose devices and navigation systems making use of GPS (required to run the event) that this concept would be viable in the near future.
Wednesday, 15 November 2006
Ideas > Health Awarness Week
The idea would be to promote a mock up event such as health awareness week by targeting supermarket users with dietary information that has specific relevance to them and their current buying trends.
Concept One: Consumers in today's shopping market often use online shopping as a way of making their shopping easier, all they have to do is go online order their food and wait for it to arrive at their door. This means that organisations such as Tesco's this have an insight into the buying trends of the consumers; once these consumers have selected the items they want and sent it of to Tescos or other supermarkets that provide an online service, the information could be collated and summarised in terms of how much of their dietary needs consumers have satisfied by what they have ordered. Is their a high presense of cholesterol in the foods they have selected or maybe their is a lack of protein? The results of this could be sent back to the user via mobile devices such as PDA's and mobile phones, or back to their computers via e-mail. Thus informing the users of what is lacking in their diet and re-enforcing the message of health awareness week through providing case specific statistics that are useful to consumers rather than bombarding them with boring health leaflets.
Primary Technologies Utilised: Web, E-Mails, Mobile Phones, PDA's, SMS Messaging.
Benefits for Company's/Event: The interesting thing behind this concept is that both party's are set to benefit and it could be a mutually beneficial project. Firstly organisations such as Tescos or other supermarket chains will benefit from the co-branding of their online service and the themes and connotations of an event such as health awareness week. They will appear to have the customers health and best interests at mind. The event of health awareness week would benefit from the publicity it would gain from such large organisations, and would have a far longer reaching message and benefit to consumers if the service was to continue post event.
Technology Utilised by Target Audience: The fact that these users are using the web to order their shopping suggests that they are open minded to the use of technology, and therefor are more likely than not to possess the technology required to target them with the campaign, such as mobiles or PDA's.
Concept Two: This concept would target users in the shop as opposed to those buying food online. Firstly the consumer would conduct their shopping as usual, Tesco's have recently incorporated "self pay" terminals, this would be incorporated into the second step, users scan their food at the self pay terminal and a dietary summary of the foods selected is provided prior to the user finalising purchase. The next step would consist of recommendations of food purchases to help balance out the consumers overall diet. Users are then given the option to receive directions to these foods in the supermarket via their mobile devices. The message of Health Awareness week could be conveyed through the terminals themselves of via consumers mobile devices. Offshoot promotion could consist of advertising the function to users via the web or other media platforms.
Primary Technologies Utilised: Web, Mobile Phones, PDA's, SMS Messaging, Sat Nav.
Benefits for Company's/Event: Again both the campaign and the businesses involved are set to benefit, which is crucial to the marketability and commercial viability of the scheme, and to its success. The campaign could benefit from advertising through the serve yourself terminals, as well as co-branded sms messages to the consumers. Tesco's would stand to gain from the coporate image gained by co-branding with such a campaign, and if the scheme was to be succesful then consumers may continue to benefit from the dietry advice offered.
Technology Utilised by Target Audience: The fact that these users are using a self pay terminal to purchase products suggests that they are open minded to the use of technology, and therefor are more likely than not to possess the technology required to target them with the campaign, such as mobiles or PDA's.
Concept One: Consumers in today's shopping market often use online shopping as a way of making their shopping easier, all they have to do is go online order their food and wait for it to arrive at their door. This means that organisations such as Tesco's this have an insight into the buying trends of the consumers; once these consumers have selected the items they want and sent it of to Tescos or other supermarkets that provide an online service, the information could be collated and summarised in terms of how much of their dietary needs consumers have satisfied by what they have ordered. Is their a high presense of cholesterol in the foods they have selected or maybe their is a lack of protein? The results of this could be sent back to the user via mobile devices such as PDA's and mobile phones, or back to their computers via e-mail. Thus informing the users of what is lacking in their diet and re-enforcing the message of health awareness week through providing case specific statistics that are useful to consumers rather than bombarding them with boring health leaflets.
Primary Technologies Utilised: Web, E-Mails, Mobile Phones, PDA's, SMS Messaging.
Benefits for Company's/Event: The interesting thing behind this concept is that both party's are set to benefit and it could be a mutually beneficial project. Firstly organisations such as Tescos or other supermarket chains will benefit from the co-branding of their online service and the themes and connotations of an event such as health awareness week. They will appear to have the customers health and best interests at mind. The event of health awareness week would benefit from the publicity it would gain from such large organisations, and would have a far longer reaching message and benefit to consumers if the service was to continue post event.
Technology Utilised by Target Audience: The fact that these users are using the web to order their shopping suggests that they are open minded to the use of technology, and therefor are more likely than not to possess the technology required to target them with the campaign, such as mobiles or PDA's.
Concept Two: This concept would target users in the shop as opposed to those buying food online. Firstly the consumer would conduct their shopping as usual, Tesco's have recently incorporated "self pay" terminals, this would be incorporated into the second step, users scan their food at the self pay terminal and a dietary summary of the foods selected is provided prior to the user finalising purchase. The next step would consist of recommendations of food purchases to help balance out the consumers overall diet. Users are then given the option to receive directions to these foods in the supermarket via their mobile devices. The message of Health Awareness week could be conveyed through the terminals themselves of via consumers mobile devices. Offshoot promotion could consist of advertising the function to users via the web or other media platforms.
Primary Technologies Utilised: Web, Mobile Phones, PDA's, SMS Messaging, Sat Nav.
Benefits for Company's/Event: Again both the campaign and the businesses involved are set to benefit, which is crucial to the marketability and commercial viability of the scheme, and to its success. The campaign could benefit from advertising through the serve yourself terminals, as well as co-branded sms messages to the consumers. Tesco's would stand to gain from the coporate image gained by co-branding with such a campaign, and if the scheme was to be succesful then consumers may continue to benefit from the dietry advice offered.
Technology Utilised by Target Audience: The fact that these users are using a self pay terminal to purchase products suggests that they are open minded to the use of technology, and therefor are more likely than not to possess the technology required to target them with the campaign, such as mobiles or PDA's.
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